SOUTHEAST ASIA BUILDING13 Jan 2017
SingaPlural 2017 takes refreshing and holistic approach to design
Views: 182

Singapore – SingaPlural 2017, the anchor event of the Singapore Design Week, will take place from 7-12 March 2017 at the F1 Pit Building. SingaPlural 2017 aims to give visitors a glimpse into the creative minds of designers while offering visitors a visual treat as they journey through the various narratives and eye-catching displays on show. 

With the theme “Stories – A New Perspective,” SingaPlural 2017 will bring about completely new perspectives with a refreshing take on design and how it influences our daily lives. It highlights the best design elements from the multi-faceted creative spectrum.

SingaPlural 2017 will be held in conjunction with the International Furniture Fair Singapore/ASEAN Furniture Show and Nook Asia. It is organised by the Singapore Furniture Industries Council (SFIC) and supported by DesignS, DesignSingapore Council, International Enterprise (IE) Singapore, the Singapore Tourism Board and SPRING Singapore. It will also be curated for the very first time by award-winning design firm – BLACK – which was named one of Asia’s Top Design Practices at the Singapore Design Awards 2015.

The week-long festival features over 100 participants including top global brand UNIQLO as well as several local design and lifestyle brands such as Ewins, Antalis and Admira.

SingaPlural Chairman, Mark Yong said: “SingaPlural 2017 brings about a refreshing new format and theme as well as new partnerships. With our established track record and stature, we are able to attract global names such as UNIQLO, Studio Architetto Egidio Panzera, and even Kanto Bureau of Economy, Trade & Industry (METI-Kanto) to be part of our design festival. Their presence here certainly adds much to Singapore’s world-class design credentials.”

The new theme for SingaPlural 2017 relooks at the design process through different perspectives and creates new stories for the future. Mr Yong said: “We want to share the story of design by narrating our experiences behind the scenes and interpreting new ways of seeing through collaborations. In fact, our key feature project for SingaPlural 2017 is: ‘TOMORROW: Design Stories of Our Future.’ It paints a picturesque design scene of the future in 2065. Ten designers – all of whom are past President’s Design Award winners will collaborate with ten illustrators to present their visions of our future lifestyles.”

With their refreshing take on design, SingaPlural 2017 targets to attract visitors from both Singapore and overseas.

Tickets for unlimited entries will be sold on-site at $10 each. Local students, children 12 years and below as well as senior citizens aged 60 and above will enjoy free admission.

SingaPlural 2017 is open to the public from 7-12 March 2017, 11am to 10pm daily. 

For more information, please visit the www.SingaPlural.com website.