Italian luxury furniture powerhouse, Flexform, officially celebrated the launch of its Singapore Experience Centre on 26 June 2026, marking a significant milestone in the brand’s presence in Southeast Asia through its exclusive partnership with Rosso Italia Living.
Rosso Italia Living is the sole and official distributor of Flexform in Singapore, presenting the internationally renowned maison’s signature collections and refined approach to bespoke living.
Hosted at the newly unveiled Flexform Experience Centre within the Luzerne Building, the launch event gathered distinguished media, VIPs, clients, architects, interior designers and friends of the brand for an intimate introduction to Flexform’s world of quiet elegance and contemporary design.
Founded in Meda, Italy, within the renowned Brianza Design District, Flexform is a third-generation family-owned brand by the Galimberti family that has defined luxury Italian interiors for more than six decades. Internationally recognised for its exceptional craftsmanship, every Flexform piece is manufactured exclusively in Italy using locally sourced materials, reflecting the brand’s enduring commitment to authentic “Made in Italy” quality and artisanal excellence.
Rooted in the enduring creative vision of acclaimed Italian architect and designer Antonio Citterio, Flexform’s collections are internationally celebrated for their impeccably refined proportions, quiet sophistication and versatility across residential and hospitality spaces.
While Flexform represents the Italian furniture house and manufacturer itself, the Flexform Experience Centre in Singapore serves as the brand’s dedicated physical showcase and immersive design destination in the country. Managed exclusively by Rosso Italia Living, the appointment-only space offers clients and design professionals a bespoke introduction to Flexform’s craftsmanship and customisation capabilities.
The new Flexform Experience Centre by Rosso Italia Living presents a meticulously curated showcase of Flexform’s most iconic collections. This includes internationally acclaimed icons such as the Groundpiece and Loungescape sofas and the sculptural Ginger lounge chair, a timeless design by Antonio Citterio that has remained one of the brand’s most iconic pieces since its debut in 1984.
Designed as an intimate sanctuary for its clients, the Flexform Experience Centre delivers an immersive and uniquely tailored design journey led by architecturally trained design specialists. Guests are invited to explore Flexform’s extensive world of bespoke customization, from a refined palette of finishes such as leather and fabric to a curated selection of textiles for both indoor and outdoor living.
A defining feature of the Flexform Experience Centre is a dedicated multimedia and configuration suite, designed for homeowners, architects, and interior designers to digitally map layouts, visualise spatial compositions, and export technical files, including AutoCAD drawings, to support project planning and execution.
A defining hallmark of Flexform is its modular flexibility and comfort-driven design approach. Many of the brand’s sofas are modular in nature, allowing pieces across different collections to pair seamlessly while offering highly personalised seating configurations. Exceptional comfort is achieved through the use of premium materials such as goose down, delivering the soft, enveloping seating experience that is emblematic of Flexform.
Speaking at the launch, Lim Swee Hoe, Managing Director of Rosso Italia Living, shared, “The opening of the Flexform Experience Centre represents a significant milestone for Rosso Italia Living as we unveil a new home for contemporary Italian design in Singapore.
“Conceived as more than a traditional showroom, the space offers clients and design professionals an immersive and tailored journey into the world of Flexform, celebrating the brand’s timeless elegance, exceptional craftsmanship and enduring philosophy of comfort.”
Mr Giuliano Galimberti, the third-generation co-owner and export sales director of Flexform, added, “For more than sixty years, Flexform has elevated Italy’s design culture through our commitment to unparalleled comfort, quiet elegance and artisanal expertise. We are proud to strengthen our presence in Singapore with Rosso Italia Living and bring our family’s legacy and design philosophy to the region.”
With a strong international presence spanning Europe, the Middle East, the Americas, and Asia, Flexform continues to strengthen its footprint across key regional markets, including Singapore, China, South Korea, and Thailand. The launch of the Flexform Experience Centre is a testament to Flexform and Rosso Italia Living’s shared commitment to bringing fine Italian craftsmanship and timeless design to Singapore.
Visitor Information
Flexform Singapore Experience Centre
70 Bendemeer Road
#05-04
Luzerne Building
Singapore 339940
Admission is by appointment only.
