SOUTHEAST ASIA BUILDING07 Mar 2023
Fairmont Hotels & Resorts signs with AWC to open global luxury brand’s first property in Thailand
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Bangkok, Thailand – Fairmont Hotels & Resorts announced the signing of the first Fairmont hotel in Thailand. Fairmont Bangkok Sukhumvit is set to open in 2024 as the first project signed under AWC’s multi-property framework agreement with Accor, elevating Bangkok as a global hub for luxury leisure, business and group travel. Under this partnership, AWC and Accor will open more than 1,000 keys across multiple Accor-branded hotels in key tourist destinations throughout the country, providing unique offerings and experiences for guests, and strengthening Thailand as a sustainable tourism destination.

Located in the heart of the city’s Sukhumvit district, Fairmont Bangkok Sukhumvit will bring together a unique interpretation of Fairmont’s timeless aesthetic, designed with ‘a tasteful touch of elegance and simplicity’, the renowned luxury brand’s legendary service, and distinctive offerings, including an unforgettable gastronomic experience. The hotel will serve as a home away from home for guests, brought to life through the design story of ‘The Fantastic Journey of Travel to the Bygone Era’, with elements from handcrafted classic furniture to touches of opulence and sophistication. 

“We have great trust in AWC, and are delighted to be working together to bring one of Accor’s most luxurious brands to Bangkok, as the first Fairmont property in Thailand,” said Mark Willis, CEO, Fairmont Hotels & Resorts. “The Fairmont brand is truly legendary, providing world-class services with unforgettable experiences to our treasured guests. We are confident that this partnership with AWC and our shared vision will create a new benchmark for world-class luxury in Bangkok, supporting both the continued growth of the tourism industry in Thailand, as well as the ongoing expansion of the Fairmont brand across Southeast Asia.”