bauma China ‘gives confidence and hope’ to the industry

bauma China 2020 concluded on 27 November, drawing 2,867 exhibitors from 34 countries and regions on 300,000 sq m of exhibition space, and attended by around 80,000 trade visitors from China, announced Messe München. “In these difficult times, bauma China 2020 gave the entire industry a reason to enter the coming fiscal year with confidence and hope,” said the show organiser in its statement.

“The year 2020 was marked by special challenges. But the construction machinery industry and its economy continue to grow while the effects of the epidemic are being warded off,” said Stefan Rummel, managing director of Messe München GmbH. “There is far-reaching demand for innovative technologies, intelligent and low-emission machines, and vehicles with integrated digital solutions. Hand in hand with our partners, we therefore made everything possible and provided the industry with a platform even in times of crisis.”

“The success of bauma China owes to the great support from our partners, exhibitors and all participants,” added Xu Jia, CEO of Greater China at Messe Muenchen Shanghai Co Ltd. “I am very proud to have such a strong bauma China team - together we overcome any difficulties!”

Su Zimeng, chairman of the China Construction Machinery Association (CCMA) highlighted that bauma China 2020 “is a very important event for the industry, and it was held when China has achieved major strategic results in Covid-19 prevention and control. The economy is showing a stable recovery. It is also the most successful construction machinery exhibition in the world held this year.”

Among international exhibitors at the show included Caterpillar, Volvo, Bauer, Terex as well as pavilions by Germany, Italy and Spain. This participation signifies the continued international confidence in China's growth and development, noted Messe München. The organiser pointed out that major Chinese exhibitors such as XCMG, Sany, Zoomlion, Shangdong Lingong, and Zhejiang Dingli even increased their exhibition space this year.

“The success of bauma China at this special time is of great significance. We were able to showcase our high-end machinery and core technologies. And we could meet many new and old customers and make deals,” said an XCMG representative.

Shi Weizhi, deputy general manager of Zoomlion Sales Marketing Company also commented, “In such a difficult situation, taking part in this exhibition allowed us to demonstrate our technological strength and new products to the industry, customers and the public. We will definitely participate in the next edition of bauma China, and even expand our booth.”

bauma China Community – new online platform

In addition to the on-site event, bauma China offered a range of online solutions, especially for international participants who could not travel to China. The bauma China Community online platform enabled visitors to join the show from the comfort of their home or office.

With this online platform, the participants could search for exhibitors, exchange company information, get to know products, attend events digitally and thus gain new market insights. Exhibitors and visitors had the opportunity to communicate via live chats or video conferencing. Thus, the participants were able to generate greater reach and build their social networks in the construction equipment industry.

According to the organiser, bauma China Community had over one million online visitors based on the statistics. “bauma China provided the online platform to build a communication and interaction bridge that breaks the limit of time and space between exhibitors and participants, who are not able to visit the on-site event. The combination of offline and online greatly facilitates communication and helps to achieve cooperation deals,” explained Rainer Hirsch, member of the executive board of Herrenknecht AG.

Messe München said the registration for bauma China Community and the platform including live chat and business matching functions will remain available online until 12 December 2020.

The next bauma China is set to return to the Shanghai New International Expo Centre from 22 to 25 November 2022.