The many eye-catching pieces, from the highly customisable Udaipur Sofa to the architecturally inspired Mahal mirrors, were greeted with much enthusiasm by fair visitors, ranging from industry players such as designers and retailers to consumers and personal purchasers.
The Nathan Yong Collection was also the recipient of critical acclaim. Its display won ipse ipsa ipsum the Best Exhibit Award 2017 (Living Room) from a field of 23 entries in total. The entries within the Best Exhibit Award were judged by Suzy Annetta, the Chief Editor of Design Anthology; Keat Ong, the Managing Director of Singapore Multidisciplinary Firm; and Samuele Martelli, Director of Oobiq Architects, Singapore. Among some of the criteria used by the judges included the design, creativity, usability, material durability and environmental impact, and marketability of the various entries.
As part of the award, ipse ipsa ipsum received a trophy and reimbursement of up to $3,000 for their next participation in IFFS 2018. "We are overjoyed with the reception that the Nathan Yong Collection had received throughout the four days of the fair. We saw a lot of visitors to our booth who were intrigued by the pieces that we had collaborated on with Nathan Yong. What was especially gratifying was the recognition given to us by the judges, which was a testament to the hard work by both Nathan and our craftsmen," says Mr Saurabh Mangla, Founder and Creative Head of ipse ipsa ipsum.
With a successful debut, ipse ipsa ipsum looks to ride the wave of interest for their debut co-authored collection into the rest of 2017. The Nathan Yong Collection is currently available for viewing at the ipse ipsa ipsum showroom at the National Design Centre #03-14. ipse ipsa ipsum has also been invited to display the Collection at the Singapore Yacht Show, which takes place from 6 to 9 April at one°15, Sentosa Cove. For more information, visit www.ipseipsaipsum.com.