Singapore – On 29 September 2023, Geberit, a European leader in the field of sanitary products, officially opened its first flagship showroom in Southeast Asia (SEA) at Marina Square, Singapore. Ambassador Frank Grütter of the Embassy of Switzerland in Singapore and other esteemed guests were invited by Geberit to grace the event.
The Marina Square showroom spans 140 square metres, offering visitors the ultimate Geberit brand experience. It marks a significant milestone in Geberit’s journey, being the first in Southeast Asia to showcase Geberit’s full spectrum of revolutionary sanitary products. Geberit’s decision to establish its showroom in a bustling shopping centre reflects its commitment to engaging retail customers and industry professionals.
The showroom’s innovative concept revolves around presenting Geberit’s dual product arms – the technology behind the wall and the products in front of the wall – creating a harmonious bathroom experience that seamlessly combines efficient water management with visually appealing bathroom décor. Interior designer Henry Yew led the showroom’s design, seamlessly incorporating Geberit’s brand identity and values into a minimalist interior that perfectly embodies the concept of "Design Meets Function."
Visitors can witness live demonstrations of Geberit’s cutting-edge technologies, including:
· The full range of behind-the-wall and in-front-of-the-wall cisterns
· Geberit ONE bathroom series, available exclusively at the Marina Square showroom
· Geberit Xeno2, Acanto, iCon and Smyle bathroom series range
· Geberit AquaClean shower toilet range
· Geberit VariForm washbasins range
· Geberit Sigma concealed cisterns and actuator plates range, including the Sigma70
actuator plate introduced in June 2023
· The upcoming Geberit Omega concealed cistern for low-height applications
· Geberit SuperTube, a groundbreaking building drainage solution
The showroom is thoughtfully divided into four zones:
1) An impressive entrance wall showcases Geberit’s Swiss Excellence.
2) The Inspiration Zone features a bathroom setup with Geberit’s bathroom products, including sinks and mirrors.
3) The Technology Zone offers a glimpse of Geberit’s advanced technology with live demonstrations of its superior flushing systems.
4) The Academy offers a dedicated space for staff and customers to discuss and find practical solutions.
Singapore’s reputation as an innovation hub made it the ideal location for Geberit’s flagship showroom. In a strategic partnership, Econflo Systems, a family business turned corporate entity specialised in supplying large private residential and government projects in Singapore, joins forces with Geberit as its local partner. The partnership leverages Econflo’s extensive expertise in the retail segment and Geberit’s strong reputation to enhance awareness and desirability for Geberit’s products.