Lintec & Linnhoff Holdings Pte Ltd, a global manufacturer of asphalt and concrete batching plants, has reinforced its position as a major player in the industry with the launch of a new brand identity. This move allows the company to integrate its three brands - Lintec, Linnhoff and Eurotec - under one roof, offering a single source of solutions for its customers worldwide.
A key element of the company’s new brand identity is its new logo. The design fuses two letter Ls to represent the union of the two German brands, Lintec and Linnhoff. The first letter L, in black, denotes the natural material colour of asphalt while the latter L, in grey, references the colour of concrete - given asphalt and concrete are the company’s primary business.
Lintec & Linnhoff provides innovative solutions for the production of concrete and asphalt materials. These include asphalt batching plants, concrete batching plants, pavement related technologies and machinery and specialist concrete cooling solutions that meet or support industry standards for environmental impact, recyclability and reusability.
“This is an exciting time for Lintec & Linnhoff Group. The rebranding effort builds on many improvements we have made to our business in recent years. We believe this continuing evolution will build an impactful global brand,” said Daniel Chan Tien Lok, chairman of Lintec & Linnhoff Holdings Pte Ltd.
As part of the rebranding effort, the company’s subsidiaries have also had their business names changed to precede with ‘Lintec & Linnhoff’. These consist of: Lintec & Linnhoff Concrete Pte Ltd (previously Lintec Concrete Technologies Pte Ltd); Lintec & Linnhoff Asphalt Pte Ltd (previously Linnhoff Technologies Pte Ltd); Lintec & Linnhoff China Limited (previously Lintec China Limited); Lintec & Linnhoff Germany GmbH; and Lintec & Linnhoff Maschinen Pte Ltd.
With this change, Mr Chan said, “We aim to further develop our global footprint and thus welcome potential distributors to approach us.”
Lintec & Linnhoff will celebrate its new brand identity and 100 years of business operation (the company was founded in 1919 by Eduard Linnhoff) at the upcoming bauma exhibition in Germany.