SOUTHEAST ASIA BUILDING17 Feb 2020
Aman announces a new destination: Alula, Saudi Arabia
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Singapore – Aman is pleased to announce its forthcoming debut in the Kingdom of Saudi Arabia in 2023. Following a partnership with the Royal Commission for AIUla (RCU), Aman will develop three distinct resorts of architectural excellence in North West Saudi Arabia, in AlUla, a place of extraordinary natural and human heritage.

True to the pioneering spirit of Aman, the three resorts will offer an incomparable insight into the Kingdom of Saudi Arabia and its magnificent unspoilt natural landscapes and archaeological sites, which have long remained undiscovered. This development will encompass a fascinating journey to include a tented camp, at one with nature; a sublime resort close to AIUla's spectacular heritage areas; and a third development as Aman's take on a ranch-style desert resort nestled in an otherworldly setting.

The vast area of AIUla covers 22,561 square kilometres, and includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean Kingdoms reigned. The most well-known and recognised site in AIUla is Hegra, Saudi Arabia's first UNESCO World Heritage Site. A 52-hectare ancient city, Hegra was the principal southern city of the Nabataean Kingdom and comprises more than 100 well­preserved tombs with elaborate facades cut from the sandstone outcrops surrounding the walled urban settlement dating back to the 2nd Century BCE.

The partnership agreement was signed by Saudi Arabia's Minister of Culture, the Governor of the Royal Commission for AIUla His Highness Prince Badr bin Abdullah bin Mohammad bin Farhan Al Saud, and Chairman and CEO of Aman Mr Vladislav Doronin, marking the brand's first entry to Saudi Arabia and the region.

Chairman and CEO of Aman Mr Vladislav Doronin welcomed the new partnership and said: “Many of our existing Aman destinations are located in areas of outstanding natural beauty and rich history. With the addition of spectacular AIUla, this take us to 10 properties situated near or in UNESCO Heritage Sites, making it a fitting location for our first destination in the Middle East.”

Commenting on the agreement, His Highness Prince Badr said: “We are proud to be signing this agreement with a luxury operator who shares our vision of responsible development, demonstrating our commitment to delivering an extraordinary visitor experience in AIUla.”

All three projects represent an authentic move for the brand and will embrace eco-tourism standards in line with RCU's commitment to sensitive development, and with Aman's aim to ensure its destinations are pervaded by a tranquil simplicity offering unmatched opportunities for exploration and discovery.