Black Swan is the new luxury brand of Holiland, a chain of bakery stores in China. The first branch recently opened in Beijing. The retail outlet mainly offers exclusive bakery goods culminating in multilevel wedding cakes. The creations displayed in showcases attract the covetous glances of food connoisseurs while customers can select lower-cost baked goods themselves from the shelves. The pastries and cookies are either packed in quality boxes for taking away or can be eaten in the café area.
The black ceiling is given a sense of structure with track. ERCO Optec spotlights create light points achieving high contrast against the dark background, and without causing any glare for customers. The light spots emphasise and highlight the showcases and shelving displaying the goods.
Narrow spot or oval flood light distributions are used according to the size of the display. The baked goods appear especially attractive thanks to the high quality of the ERCO LED light along with its very good colour rendering, brilliance and precision. Dark surfaces – for example bread and chocolate coatings – are illuminated with 3000K because warm white light emphasises the effect of warm red tones, and bright, cool surfaces – such as the vibrant glazes – are displayed with neutral white 4000K.
Despite the lighting, no increases in temperature are generated in the showcases due to optimum thermal management of the luminaire housings, thereby avoiding any damage to the cakes. Highlights are also created on tables to achieve an intimate coffee house atmosphere, inviting the guests to relax and stay.
Photo Credits : © ERCO GmbH
Photography : Sebastian Mayer