California, USA – Elation Professional, a leading global provider of professional lighting products and solutions, is thrilled to announce a significant expansion of its presence in Greece through an exclusive distribution partnership with PANOU SA, one of the country’s most respected entertainment technology providers. The partnership, which took effect on October 1, 2023, marks a significant milestone in Elation Professional’s commitment to delivering top-tier lighting products and services to the Greek market.
PANOU SA, with roots dating back to its foundation in Athens in 1964, has long been a pioneer in the electronics and audio-visual technology industry. Over the decades, the company has experienced exponential growth and has established itself as a prominent player in the professional lighting market. Notably, PANOU SA has evolved into one of Greece’s premier companies for system integration.
The collaboration between PANOU SA and Elation Professional began in 2019 with PANOU’s successful distribution of Obsidian Control Systems products. Building on this success, the new agreement cements Elation Professional as the exclusive lighting brand in PANOU’s portfolio, encompassing a wide range of products from the innovative Fuze™, KL™, and Artiste™ lighting lines to the industry-leading Proteus™ IP65 range and more.
Vasilis Vlahos, Sales Director at PANOU, expressed his enthusiasm about the partnership, stating, “The partnership with Elation was a natural progression following our successful collaboration with Obsidian lighting control solutions and NETRON data distribution products. To seize this exciting opportunity, we are expanding our lighting and design team and are housing an extensive inventory of demo gear and stock to meet the growing demands of the rental market in Greece.”
Elation customers in Greece are set to benefit significantly from PANOU’s dedicated team, backed by professional pre- and post-sale support services. PANOU boasts a staff of manufacturer-trained and industry-certified professionals, complemented by an experienced technical team, ensuring expertise and assistance at every step.
Jonas Stenvinkel, International Sales Manager at Elation Professional, expressed his optimism with the partnership, stating, "PANOU is well-known in the market and is a name synonymous with top-quality service and innovative solutions. We look forward to expanding our lighting distribution network across Greece and are excited about the company’s renewed focus and investment in the lighting market. Greece is a country with a vibrant hospitality and entertainment sector and we look forward to working together with PANOU to establish Elation as a go-to brand.”
Michael Kontogiannis, a seasoned lighting professional with a long-standing tenure in PANOU’s lighting department since 2004, emphasized the partnership’s potential benefits. He stated, “We are confident that this partnership will be beneficial for both PANOU and lighting professionals in the Greek market. Elation offers a wide range of high-quality products both for indoor and outdoor use and PANOU is known for choosing its partners wisely while having a reputation for excellent after-sales support.”
The distribution agreement with PANOU SA supplants any other Elation distribution agreement in Greece. Elation has worked under full transparency with its former distributor and thanks them for their dedication and promotion of the Elation brand in the region.