Los Angeles, USA – Nora Lighting President and CEO Fred Farzan has announced the appointment of Steve Joffre as the new East Coast Regional Showroom Sales Manager.

Steve is a lighting industry professional with more than 40 years’ experience working in sales and lighting throughout the U.S. He is based in Georgia, and will oversee 14 showroom rep agencies throughout the east coast.

“Steve will direct all Showroom product introductions, sales, training, and customer support for the East Coast. With our increased growth, we created another territory to expand our market space,” said Farzan,

“With his experience in the lighting industry and relationships, he is well-positioned to lead Nora to new levels of success with our expanding LED platform of products,” he said.