LIGHTING TODAY07 Jun 2022
Introducing ROD, a new table lamp as part of the exclusive Diesel Living with Lodes line
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Italy – The Diesel Living with Lodes line has been extended to include ROD, a portable and rechargeable table lamp. The lighting assortment from the partnership between Lodes, the established decorative lighting brand, and DIESEL, the international lifestyle brand owned by OTB group, made its debut in January 2021 with three novelties, Flask, Vinyl and Urban Concrete, alongside five renovated bestsellers.

ROD is the latest design from the two quintessentially Italian brands, which is available now. ROD’s design concept stems from the form of a construction rod, typically used to hold blocks of cement together. In keeping with DIESEL’s industrial aesthetic, the team employed the ‘rod’ as a recognizable motif within the design of a traditional table lamp. The slender stem connects two imaginary blocks of cement, rising from the base and supporting the shade, which hosts the LED light source.

The contrast between the subtle elegance of the lamp and the association with robust materials is a common thread explored throughout the Diesel Living with Lodes line.

Small yet robust, the lamp is portable and rechargeable via a C-type-USB port, which is protected by a rubber cap. This specific feature allows the light to be protected from dust, dirt and splashes, making ROD a perfect choice for use within hospitality venues as well as residential settings. With a 8-hour battery life at maximum power and up to 180 hours on minimum power, ROD is functional and practical without compromising on aesthetic design. Available in Moss Gray, Soft Pink, Ivory and Dark Asphalt, this new table lamp has a color to suit every mood. ROD has a total height of 35.6cm comprised of an aluminum base, steel stem, aluminum head, and methacrylate diffuser. To adjust the level of light, the user can simply touch the top of the shade – all typically external functions have been carefully incorporated within the lamp’s internal structure.

Massimiliano Tosetto, Managing Director at Lodes, comments: “Lodes is delighted to announce a new product in collaboration with DIESEL. It’s exciting to see such momentum behind this product line, which is testament to the energy and engagement demonstrated by both teams throughout the process. The unification of Lodes’ manufacturing capabilities coupled with Diesel’s creative input contributes to innovation behind the collaboration, as demonstrated by ROD, our latest design.”

The Diesel Living with Lodes line follows the success of other highly acclaimed DIESEL collaborations, such as with Moroso (furniture), Scavolini (kitchens and bathrooms), Seletti (home accessories), Berti (wooden flooring), Iris Ceramica (ceramic floor and wall coverings), Mirabello Carrara (home textiles) and Wall&decò (wallpaper). The lighting collection will allow customers to complete their interiors with a wider range of DIESEL products for every part of the home and living space.